Amanda Forecast

• Extensive strategic development and business planning skills through almost 20 years of visitor attraction management, including income generation;
• Understanding and demonstrable experience of delivering for visitors within the context of Listed and complex buildings, working alongside experts such as architects, building surveyors, curators and conservators;
• Strong and proven focus on audience development to drive visits and build experiences both as a visitor attraction leader and consultant;
• Project management and delivery for a range of heritage and conservation sector organisations focused on developing visitor experiences to meet key strategic objectives, including working with funders such as NLHF;
• Demonstrable brand and marketing skills that support the development of key messages and year-round programming for target audiences, driving organisational growth;
• Proven collaborative and supportive working methods as both a leader and team player, including mentoring and coaching skills to support internal teams

I first worked with Amanda when she undertook a review of our visitor experience offer at our flagship reserves. Her curiosity, insight and experience resulted in a redefined purpose as well as clear next steps to improve our visitor experience and grow our audiences. Her work has been a defining moment for how visitor experience is seen at NWT and we continue to build on her work. Working with Amanda is a real pleasure, her knowledge, skills and ability to get under the skin of an organisation are second to none and the perspective and ideas she offers really help move things forward. (Norfolk Wildlife Trust); Amanda was perfect for developing our visitor strategy – she and her team were never ‘phased’ by our complex partnership of conservation organisations, bringing all their previous experience and skills in this field to develop an inclusive and innovative solution. Despite much remote working on this project, the team were always contactable, provided frequent updates and we always felt in control of progress. The ‘goalposts’ moved a couple of times during the project, most significantly towards the end, but Amanda and her team responded quickly and flexibly to produce a practical, thorough and well thought out visitor strategy for us.” (Somerset Wildlife Trust); “”The insight you provided at Flag Fen gave us the time and space to really consider our future vision. It enabled us to really understand what our current visitors need and how we can increase our relevance to the communities that surround us. The work made a real difference to how we shape our future offer.” (Flag Fen Archaeological Park)

• 10 years employed at National Trust, including operational leadership;
• 8 years employed at RSPB; – 5.5 years consultancy experience

Strategic vision development (directly related to visitor experience delivery)

Short-term projects, interim part-time roles

National Trust, RSPB, Woodland Trust, Norfolk Wildlife Trust, Yorkshire Wildlife Trust, Gloucestershire Wildlife Trust, East Suffolk Council, Combined Military Services Museum, Biggin Hill Memorial Museum, Whitlingham Country Park, Somerset Wildlife Trust, Great Yarmouth Preservation Trust, Arnos Vale, Colne Valley Railway, The Wash Landscape Recovery Partnership, Wendling Beck, Jordans Mill

LinkedIn: https://www.linkedin.com/in/amanda-forecast-b3710b14b/

Website: www.thevisitorbusiness.co.uk